Research intressed Proposal Example | Topics and Well Written Essays - 500 words

Intressed - investigate Proposal ExampleHe uses his emotional space to connect brands and thus adheres to it, whether by being hardcore or by never using that brand. (Blythe, 2008) Moreover, luxury brands have a very different significance, oddly in such quantify of recession, and thus researching over the consumer behavior for luxury brands during such troublesome times would surely give interesting results, and findings which these companies can capitalize on.The research project would include thorough master(a) as well as secondary research. It has to be found out whether the Lexus brand name is diaphanous from the brand name of its maker, or if it is still being endorsed by its parent company. The more the brand starts locomote towards that end of the continuum where the branded house stands, the more the brand becomes successful and breaks through from the parent company, and makes an identity of their own.Moreover, the elect(ip) class, which is more likely to be using the luxury brands, is going to be interviewed for their preferences, as well as for rating various luxury automobile brands on the Brand Value Pyramid (BVP), which has the features and attributes in the tail assembly most tier, then the middle layer has the benefits whereas the top most layer focuses on the beliefs and values. If a customer starts rating a brand as being part of the beliefs and value systems of a target market, then that brand has reached the altitude of brand success, and can be considered a top of the mind brand. This model has to be applied on Lexus, by asking for opinions of the target market. (Simmons, 2004)The recession is taking its toll on nigh all big brand names. But some brands are actually emerging as the survivors and as better than their rivals. It has to be researched whether Toyota and Lexus, in particular, is one of them.The preparations for this research testament be the design of a questionnaire which will help in the survey of the