Buyer behaviour and market research Assignment Example | Topics and Well Written Essays - 1500 words

Buyer behaviour and market research - Assignment Example Consumer buying behavior is determined by what the consumers buy, how they do it, the time they purchase and why they purchase it (John & Jagdish, 1969). The study brings together psychology, sociology, and economics in order to understand the consumer decision making process as an individual or as a group of people (John & Jagdish, 1969). The theory also explains characteristics such as demographics, and behavioral variables of every buyer. It also tries to find out the influences the consumer might get from the family members, society, and peer groups when they want to buy. Buyers are not aware of many products and their usage in the market but they keep on choosing from different products. In many occasion, consumers buy new products without having knowledge on the product. When new products are introduced into the market, it is hard for the consumers to understand about the product and it is always hard for the consumers to access the information. If a new product is introduced, the consumers will respond depending on the product reliability and quality. In UK and US, Taste and preferences, culture, psychology of the consumers, social, personality and mode of communication is different. In US, internet has become the main source of marketing; many consumers go to social websites such as Face book and yahoo to find new products and compare the prices with similar products. The cream manufacturer should adopt the UK mode of marketing that is normally done through TV and radio, display, and poster advertisement. This will reach many people very fast unlike the social website which is not trusted b y many people. More advertisement and product promotion should be directed towards women since over 70% of household purchasing is influenced by women unlike in US where the household purchases are influenced by every family

Jewish PhilosophyIf man was created in God's image, how can he behave Essay

Jewish PhilosophyIf man was created in God's image, how can he behave as he does - Essay Example This question is that if G-d is good and righteous and has created humans in his own image, how can people be evil and do so much harm to each other. This question is probably as old as religions themselves. It is simply a tentative lump for some of us, and for many more at given moments of misfortune and despair. In my paper I would like to touch upon this subject and try to discover some possible explanations of why the evil and evil people persist in our world if the Almighty has the powers to stop them. Furthermore, I would like to explore the thesis of humans being created in G-d's image, according to the principles of Judaism. To begin with, I would like to turn to the words of the holy Torah (Bible) and see the event of the man's creation. In Genesis 1:26 it is said "On the last day of creation, God said, "Let us make man in our image, after our likeness". This verse, even though being short, is in fact a contradiction and has been arising arguments for centuries already. Lower, I would like to present my understanding, that I have formed having read much literature on this subject, of the two concepts "image" and "likeness". Having the "image" or "likeness" of God means, that we, the humans, were created to resemble G-d. The words "image" and "likeness" convey the idea of the whole man being created in this way. Of course, we know that man's physical body is not patterned after the physical appearance of the Divinity, because G-d is a Spirit and does not dwell in a physical body. However, this does not exclude the fact that the physical body is some part of the image of God (Man Created in the Image of G-d). The "image" of G-d refers to the immaterial part of man. Having the G-dly image and likeness inside of us, means having a reflection of G-d's intellect and freedom, as well as the freedom of choice (Man Created in the Image of G-d). Yes, it would be easier and more understandable for us, if the Almighty had created the humanity to be all righteous and decent, though that was not his intention. Further in my paper this concept will be explained in more details. In order to make the paper more clear lower I would like to refer to the works by two great Jewish contemporary philosophers Martin Buber and Abraham Joshua Herschel. In his famous work I and Thou (Ich und Du, first published in German in 1923) Buber suggested that human life could be defined by the way in which they engage in dialogue with each other, with the world, and with the Almighty. As said by Buber, "human beings adopt two attitudes toward the world: I-Thou or I-It". I-Thou attitude is a relation of subject-to-subject, at the same time as I-It attitude is a relation of subject-to-object. In the I-It relationship individuals recognize each other to be consisted of explicit, secluded characters, as well as they view themselves as part of a world, which, in its turn, consists of many things and characters as well. I-Thou is a relationship of "mutuality" and "reciprocity", while I-It is a relationship of "separateness" and "detachment" (Buber). The main emphasis of Buber that is still

Suspense in the Film North by North West Essay Example for Free

Suspense in the Film North by North West Essay Alfred Hitchcocks film North by Northwest reflects an extraordinary use of setting combined with brilliant camera angles and techniques to evoke emotion and to create suspense. The films exciting and suspenseful tone is established very quickly once Thornhill is shockingly kidnapped by two thugs while socializing with friends in a safe and public environment, the Plaza Hotel. Also the film displays scenes in which the viewer is placed in the point of view of the characters. Therefore immediate suspense and emotion captivates the audience because each viewer feels as though they are in the actual scene themselves. In addition, real-life suspense is created through the films brilliant use of various camera angles and techniques. The film has the ability to create suspense through its unique use of setting, combined with its remarkable use of different camera angles. In the beginning of the film, Thornhill is kidnapped while at a busy and sophisticated bar within the Plaza Hotel. This is a unique setting for a kidnapping scene because Thornhill is abducted while socializing with friends in a safe and familiar setting. Normally characters are kidnapped dark, scary, and secluded settings where there are no witnesses. Instead, Hitchcock does the opposite by having Thornhill kidnapped in a busy bar during the middle of the day. He is surprisingly captured in a comfortable setting that was very much a part of his upscale and suave lifestyle. Hence the audience is stunned to see the plot change dramatically during the most unexpected moment and setting. Along with great use of setting, the film also uses spectacular camera techniques in order to create suspense and evoke the emotions of the viewer. For instance, the crop field scene features an astonishing setting combined with great camera angles. The scene has a suspenseful tone because it occurs during a bright sunny day, and in the middle of an empty crop field. As Lang Thompson wrote in his article North by Northwest, The famous scene of Cary Grant being chased through a cornfield by a crop duster is an example of Hitchcock at his best. It came about because he had noticed that when most directors try to make a suspenseful scene they use tight alleyways, shadows barely visible through the gloom and the slow building tension of the approaching menace. So Hitchcock did exactly the opposite: full daylight, completely open space and a very fast machine. This desolate, eerie setting causes the viewer to feel sympathy for Thornhill, because one immediately realizes how vulnerable and alone he is during this moment. In addition to setting, suspense is created through the scenes use of point of view shots. This camera shot causes the plane to appear as though it is coming directly toward the screen as it gets gradually gets closer to Thornhill. As a result the audience feels as though they are being attacked by the plane themselves. The scenes eerie setting combined with excellent point of view shots create a tone of suspense that can rarely be matched. Hitchcock uses brilliant camera angles to heighten the amount of suspense and emotion. The excellent use of different camera angles can especially be seen during the scene in which both Thornhill and Eve depart from the train in Chicago. Throughout this scene, there are only a few subtle changes within each preceding camera angle and shot. Although the change between camera angles is subtle, they are astonishingly powerful because of the way they are able to create suspense and spur emotion. For example, when both Thornhill and Eve get off the train he camera is focused only on Eve while she walks toward the police officers. At this point the audience has no idea where Thornhill is, and have no idea if he had already been caught or not. Knowing this, Hitchcock decides to slowly change the focus off of Eve and onto the unknown transit employee carrying her bags. At this moment the camera is angled in a way that hides the facial identity of the transit employee. Immediately after , the viewer is slowly brought to the next camera angle which shockingly reveals that the unknown man is actually Thornhill disguised in uniform. The use of camera angles within this scene are truly brilliant, because for the first time the audience actually knows less about Thornhills situation than does Thornhill himself. In conclusion, it is quite evident that the unique settings, extravagant shooting techniques, and brilliant use of camera angling can all be credited for making North by Northwest one of the most suspenseful films ever made. One is immediately captivated by the films suspensful tone once Thornhill is surprisingly kidnapped during the most unexpected and unusual setting imaginable. In addition, the film has the ability to create an unrivaled feeling of suspense through its clever combination of both unique settings matched with extraordinary camera techniques. For example, point of view shots are used to increase the suspense and horror felt during the scene in which Thornhill is chased by a plane in a desolate crop field. Also the film is able to evoke fear and emotion by using different camera angles in order to hide or reveal things that are currently happening within the film. North by Northwest is truly a special film because it reflected an unrivaled tone of suspense by critiquing basic film elements.

Economic and monetary union

Economic and monetary union Identify and discuss the costs and benefits of joining the Economic and Monetary Union (EMU)? Do the benefits outweigh the costs? Thesis Statement The Economic Monetary Union has been the centre of prolonged debates as to whether a country joining it will either create benefits or drawbacks. During the course of this analytical report, both costs and benefits will be identified and explained in order to judicate the feasibility of joining the EMU and a specific country will be chosen to illustrate this further. Introduction To understand the concept behind the creation of the Economic Monetary Union, the overall objective of the European Union must firstly be understood. Since the end of the World War II, European political forces have been attempting to unite forces in order to escape the extreme forces of nationalism which were seen as unsustainable. Industries were evolving and beginning to compete globally, international trade throughout the globe expanded at an exponential rate and some felt it had to be regulated in order to maximise the gains achievabe. As a result, the European Union was set up in 1993 with X. Its primary principles are of a single market with no barriers to trade in goods and services or to capital and labour movements, competition and social policies, co-ordinated macroeconomic policy and a harmonised fiscal policy. In order to regulate these aspects effectively the EU set up a body named the Economic Monetary Union. This was seen as potentially a contender to the widely trade d and valued US dollar and as the solution to deepening the integration of the European Union. The EMU is characterised by the following policies, policy harmonisation to remove barriers to improve mobility, a common monetary policy which states there is one interest rate and exchange rate policy determined by the Central Bank, fixed exchange rates via the single currency and the pooling of foreign exchange reserves. The evolution of the EMU began in the late 1980s and was characterised by three stages set out by the Delors Report in 1993. The first stage was devoted to ensuring all member states participation in the Exchange Rate Mechanism and improved policy co-ordination and the removal of barriers to capital flows. The second stage consisted of the creation of the European Monetary Institute (EMI) and central banks becoming independent from their national governments (January 1994). Finally the last stage involved fixing the participating currencies and creating the European System of Central Banks which takes over the responsibility for monetary and exchange rate policies and finally the Stability and Growth pact came into force by January of 1999 to ensure member states that do not comply to the EMU principles are fined or sanctioned. During this evolution in 1992 twelve countries signed the Maastricht Treaty, which fundamentally was the root of the introduction of the Euro. During 1992 and 1997 the convergence criteria was set out which stated that in order for a country to join it must have a low and stable inflation, stable exchange rates and stable public finances and by 1999 the countries officially joined the EMU. However as the Euro could not be introduced overnight, there was a transition period in order to allow the member states to adapt to the new currency and after three years, by 2002, the euro was officially the single currency for all European union member states. Initially the transition period was considered a triumph by European Union members, but as individuals (mainly economists) observed the evolution, many critics are still debating whether joining the EMU and endorsing the euro brings success or just adds to the ever amounting issues each member states are already experiencing. This topic will be thoroughly explored throughout the course of this analytical report and a balanced argument will be drawn from the information available as to whether the EMU carries with it primarily, benefits or costs to a member state joining. The Economic Monetary Union is considered to be one of the major steps in integrating a before divided Europe, as people and businesses could begin moving and trading freely as trade barriers were removed, the currency becomes more stable, financial markets are integrated, the cost of exchanging currencies was eliminated, transaction costs reduced and theoretically increased competition between countries which is a driving factor in keeping prices low and productivity high which is both favourable for consumers and businesses. These benefits must be more deeply explored in order to comprehend the extent to which they have aided success or deepened the intricate network in Europe. The success of the EMU has been difficult to quantify as its revolutionary principles have only been recently enforced, however the theoretical benefits are supposed to be more easily identifiable in the long run as more member states join and European integration is extended to particularly the eastern European community. Debra Johnson and Colin Turner state that one of the major benefits, the elimination of transaction costs in intra-EU trade, have only saved 0.5% of the EUs GDP and that SMEs which predominantly serve local markets, will not benefit extensively from this. However as successful SMEs usually have high exports they can expect a favourable return from the introduction of the Euro. The EMU is also responsible for the lowering of interest rates. Various studies suggest that decentralised fiscal policies cause a bias in inflation and public spending (Sibert 1992, Levine 1993, and Levine and Brociner 1994) and therefore are in favour of the co-ordinated fiscal policies in a monetary union. The single European market can bring numerous benefits to a joining country such as the price transparency. It is still considered too early to quantify precisely the degree to which it has helped and many argue that the EMU must speed up the price convergence through enabling consumers to compare prices across member states more easily. This in turn could facilitate a lowering or raising in in labour costs and could change supply patterns resulting in a more stabilised and fair souricng of resources for firms and possibly improve equality throughtout the European union. These benefits are possibly achievable but have not yet been completely achieved as these processes take time and co-operation and some believe these are not present in todays European society as the recession has caused political and financial instability. The EMU has the potential to create extraordinary gains for the member states but these will not be visible or quantifiable in the near future as it is a timely process of evolution, this therefore poses a risk of not only time consumption but also of resources both nationally and individually and along with the few drawbacks of joining the EMU, critics believe the EMU is not the optimum choice for certain countries in Europe. The drawbacks of joining the EMU are considered to not outweigh the benefits by the majority of observers but still must be considered thoroughly before joining a revolutionary body which causes a country to enter a short-term of deflation, the loss of the exchange rate tool which is considered a tool of national economic policy, the potential problems related to a lack of ‘real convergence and potential policy conflicts and finally the inappropriateness of one monetary policy for many states. These will be analysed and explored in order to conclude whether these outweigh the benefits even considering the majority of parties disagree. The main risk of joining the EMU is the differences in trade cycles between countries, this is one of the core reasons as to why the UK is yet to join. European countries have differing economic statuses and languages, which fundamentally are essential in permitting countries to maximise the gains achievable from a single currency. It is therefore argued that more attention needs to be given to how economies can enhance their factor mobility to balance out the differences found in differing countries. Cohesion funds are the possible solution to the problem but today there are still great differences across the member states in terms of economic performance and labour mobility. This raises the legitimate question whether one monetary policy can fit all member states. The globe today is experiencing an economic recession which is highlighted one of the major issues with joiing the Economic Monetary Union as governments from member states are obliged through the stability and growth pact to keep to the Maastricht criteria meaning they cannot regulate or alter fiscal and monetary policies in order to alleviate the problems arising from a receeding economy. Countries would not be able to devalue to boost exports, to borrow more to boost job creation or to decrease taxes because of the public deficit criterion. The most debated issue with joining the economic monetary union is the loss of national sovereignty. This would result in more established and developed states having to co-operate with the less stable and strong economic countries which are more tolerant to higher infation rates. Finally, the last drawback of joining the EMU is the initial cost of introducing the single currency. This issue is mainly debated in the UK as the British Retailing Consortium estimated that British retailers will have to pay between  £1.7 billion and  £3.5 billion in order for the Euro to be introduced. However it is argued that the one off cost does not outweigh the long-term benefits obtainable from the policies and regulation and that if more countries join the EMU these benefits will be amplified even further. Robert Mundell and Abba Lerner(1960s) believed in a currency area. This is a group of countries that maintain their separate currencies but fix the exchange rates between themselves permanently (Nello, 2009:205). The optimal currency region (OCR) is the idealistic view that an entire region sharing a single currency can benefit extensively the efficiency of the member states economies. It states the optimal characteristics needed for a successful economic integration to occur. These are optimal labour mobility across the region, openness with capital mobility and price and wage flexibility across the region and an automatic fiscal transfer mechanism to redistribute money to areas/sectors which have been negatively affected by the first two characteristics. Supportive Evidence The UK has the worlds fourth largest economy and the EUs second largest and is consequently one of the primary targets of speculation as to whether the benefits outweigh the costs of joining the EMU. In 1999, The Chancellor of the Exchequer, Gordon Brown said that although the government supported the principle of a single currency, Britain would not join. This decision was based on various factors that could have caused rifts in the country. In terms of trade it was seens as unfeasible to join because the UK has the lowest level of intra-EU trade and therefore is more vulnerable to fluctuations in external countries. The UK is vulnerable compared to the rest of the EU counties to potential unfavourable interest rates set by the Central Bank because it has one of the highest percentages of home owners potentially leaving British mortgage holders in a state of crisis. Another characteristic that lead the UK to not favour the joining of the EMU is its position as an oil producer and ex porter meaning it is harshly affected by changes in oil prices, however as the quantity of oil diminuishes at an ever expanding rate and the gradual transition to more sustainable energy resources means that this is not as important as it was when the EMU was introduced a decage ago. These issues are feasible arguments to the absence of the UK in joining the EMU however as the countries that have joined the EMU continue to attract foreign direct investments, the UK has been threatened by foreign investors that the Eurozone is becoming a more attractive zone to trade with because of its increased stability. The United Nations Conference on Trade and Development released information on the World Investment Report in the form of a bar graph clearly illustrating the downward trend of inward FDI of the UK compared to the general upward trend of the countries with the EMU. As clearly illustrated by figure 1.0, the UK continued to attract FDI from 1992 until 2000, where it increased five-fold from 20 billion in 1992-1997 to almost 120 billion U.S dollars in 2000. However by 2003 this figure drastically fell to below 20 billion, which was less that it was almost ten years before. Whilst France, Netherlands, Spain and Ireland all either increased or stabilised by 2000 and resumed until 2003. This is further evidence that the UK should consider joining the EMU, in order to guarantee long-term success. As more countries join, currently 26 today, the EMU is ever closer to achieving an optimal currency area (Mundell, 1973) creating, idealistically speaking, a perfectly harmonized economy and resulting in countries flourishing. Conclusion In a perfect world, the EMUs potential benefits would be endless but due to unforeseeable fluctuations in economies, labour mobility, and personal matters it is difficult to quantify the benefits and costs of joining the EMU. Especially with the recent economic downturn the risk of joining the EMU has been even more re-considered by certain countries especially the U.K. However these drawbacks are limited and do not outweigh the vast benefits achievable from embracing a single currency and single European market as it would guarantee to a certain extent the long-term success of a country as harmonization and stabilisation will cause consumers to be given better prices and businesses to trade more efficiently creating a, arguably, more competent country. Establishment of the Maastricht Treaty which was signed by twelve countries in 1992, which set out the convergence criteria, ultimat The Maastricht Treaty of 1992 established a single currency, the euro, and on January 1st 2002, the EMU began using the euro.The EMU was created in 1992 It has stringent conditions and objectives which countries have to meet via signing the Maastricht Treaty. With joining the EMU, the euro must be endorsed and therefore the monetary policies become the responsibility of the European Central Bank and national central banks of member states. Essentially they are co-ordinating the monetary and fiscal aspects of the member countries. Sovereignty

Great Gatsbys Report :: essays research papers

CHAPTER 1: Nick Carraway, a young man from Minnesota who recently moved to New York to learn about the bond business, opens his story by describing himself. He is tolerant, slow to judge, and a good listener. As a result, people tend to share their secrets with him, including someone named Gatsby. Gatsby, Nick says, had a beautiful dream, but the people surrounding him ruined that dream. Nick is so disgusted with these people and their New York lifestyle that he has left New York and returned to Minnesota. In the summer of 1922, however, Nick had just arrived in New York and rented a house on a part of Long Island called West Egg. Unlike the conservative, aristocratic East Egg, West Egg is home to the "new rich," those who, having made their fortunes recently, have neither the social connections nor the refinement to move among the East Egg set. West Egg is characterized by lavish displays of wealth and garish poor taste. Nick's West Egg house is next to Gatsby's mansion, a sprawling Gothic monstrosity. Nick is unlike his West Egg neighbors--he graduated from Yale and has social connections on East Egg. One night, he drives out to East Egg to have dinner with his cousin Daisy and her husband Tom Buchanan, a former member of Nick's social club at Yale. Tom, a powerful figure dressed in riding clothes, meets Nick on the porch. Inside, Daisy lounges on a couch with her friend Jordan Baker, a competitive golfer who yawns as though bored by her surroundings. Tom tries to interest the others in a racist book called The Rise of the Colored Empires, by a man named Goddard. Daisy teases Tom about the book, but is interrupted when Tom leaves the room to take a phone call. Daisy follows him, and Jordan tells Nick that the call is from Tom's lover in New York. After an awkward dinner, the party breaks up; Jordan wants to go to bed because she has a golf tournament the next day. As Nick leaves, Tom and Daisy hint that they would like him to take a romantic interest in Jordan. When Nick arrives home, he sees Gatsby for the first time, standing on the lawn with his arms reaching out toward the dark water. Nick looks out at the water, but all he can see is a distant green light that might mark the end of a dock.

Semantic Web :: Technology, The Green Guide

To establish the extent to which semantic web has been applied in the sustainable building technology domain, an extensive literature search was undertaken. One of the key findings of the review was that there was no real significant application of the semantic web to sustainable building technologies. The few studies with at least some sustainability issues in the built environment are in Macris and Georgakellos (2006) and Edum-Fotwe and Price (2009). Macris and Georgakellos (2006) explored the use of ontologies to help students to understand the contemporary global environmental issues, how they are linked and interrelated and to consider the different views of these issues, before reaching a decision or judgment. Edum-Fotwe and Price (2009), on the other hand, explored the use of ontologies in appraising sustainability of construction projects and development from the social component of sustainable development. The ontologies developed by Macris and Georgakellos (2006) and Edum-F otwe and Price (2009) are nothing more than academic papers and have never gone beyond prototypical system levels. However, it emerged that there is abundance of green/sustainability specifications/standards/ratings/metrics in the literature dealing with various aspects of sustainable constructions. Some examples of these specifications are the Market Transformation Programme database that contains the different building household appliances in the UK houses arranged in a well-defined taxonomy (Market Transformation Programme 2010; Firth et al. 2008; Wood and Newborough 2007), the Green Guide to Specifications (Anderson et al. 2009), the Uniclass (Smith et al. 1997) and the Leadership in Energy & Environmental Design (LEED 2010). The Green Guide aims to provide a simple green guide to the environmental impacts of building materials which is easy-to-use and soundly based on numerical data. Uniclass is a new recent classification scheme for the construction industryindustry (Smith et al. 1997). It is intended for organising library materials and for structuring product literature and project information. It incorporates both CAWS (Common Arrangement of Work Sections for building works) and EPIC (Electronic Product Information Co-operation), a new system for structuring product data and product literature. The Green Guide is part of BREEAM (BRE Environmental Assessment Method) an accredited environmental rating scheme for buildings. LEED is an internationally recognized green building certification system developed by the US Green Building Council, providing third-party verification that a building or community was designed and built using strategies intended to improve performance in metrics such as energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts. Semantic Web :: Technology, The Green Guide To establish the extent to which semantic web has been applied in the sustainable building technology domain, an extensive literature search was undertaken. One of the key findings of the review was that there was no real significant application of the semantic web to sustainable building technologies. The few studies with at least some sustainability issues in the built environment are in Macris and Georgakellos (2006) and Edum-Fotwe and Price (2009). Macris and Georgakellos (2006) explored the use of ontologies to help students to understand the contemporary global environmental issues, how they are linked and interrelated and to consider the different views of these issues, before reaching a decision or judgment. Edum-Fotwe and Price (2009), on the other hand, explored the use of ontologies in appraising sustainability of construction projects and development from the social component of sustainable development. The ontologies developed by Macris and Georgakellos (2006) and Edum-F otwe and Price (2009) are nothing more than academic papers and have never gone beyond prototypical system levels. However, it emerged that there is abundance of green/sustainability specifications/standards/ratings/metrics in the literature dealing with various aspects of sustainable constructions. Some examples of these specifications are the Market Transformation Programme database that contains the different building household appliances in the UK houses arranged in a well-defined taxonomy (Market Transformation Programme 2010; Firth et al. 2008; Wood and Newborough 2007), the Green Guide to Specifications (Anderson et al. 2009), the Uniclass (Smith et al. 1997) and the Leadership in Energy & Environmental Design (LEED 2010). The Green Guide aims to provide a simple green guide to the environmental impacts of building materials which is easy-to-use and soundly based on numerical data. Uniclass is a new recent classification scheme for the construction industryindustry (Smith et al. 1997). It is intended for organising library materials and for structuring product literature and project information. It incorporates both CAWS (Common Arrangement of Work Sections for building works) and EPIC (Electronic Product Information Co-operation), a new system for structuring product data and product literature. The Green Guide is part of BREEAM (BRE Environmental Assessment Method) an accredited environmental rating scheme for buildings. LEED is an internationally recognized green building certification system developed by the US Green Building Council, providing third-party verification that a building or community was designed and built using strategies intended to improve performance in metrics such as energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts.

1950’s/ 60’s in Music

The 1950’s and 1960’s represented a turning point for music – it was the first time when teenagers started to have there own image and as a result, their own music. The instrumentation, subject material for lyrics and use of harmony changed drastically in the 50’s and continued to develop into the 60’s. New genres developed at the same time as this turning point such as rock, R&B, swing and pop. The use of electric guitar, drum kit, keyboard, bass guitar and vocals as a common set up started in the 60’s with The Beatles.Songs such as â€Å"Hey Bulldog† and â€Å"Sgt Pepper’s Lonely Heats Club Band† saw the transition from twelve bar blues to rifts and rock. Other genres such as R&B saw use of horns, piano, vocals, background vocals and electric guitar before its demise in the 60’s. Subject material for lyrics in the 50’s tend to be about romance and sorrow. â€Å"AA boy without a girl† by Frankle Aval on contains themes of both love and sorrow, through lyrics such as â€Å"†¦And since you've come to me All the world has come to shine, Cause I found a girl who’s mine. The Beatles broke away from this tradition with their nonsense lyrics in â€Å" I am the Walrus† but other bands did not replicate this. Another trend in the late 50’s early 60’s was to sing about dance and freedom such as â€Å"Jailhouse Rock† by Jerry Leiber and Mike Stoller for Elvis, one of the later songs to continue the use of twelve bar blues. The 50’s progression was a chord progression and turnaround used in the 50’s and early 60’s by doo-wop and later rock. The progression follows the pattern I vi IV V.Well known examples of the progression include The Beatles â€Å"Strawberry Fields Forever† and Penguins â€Å" Earth angel†. A modern version of the progression can be heard in Green Day’s â€Å" Jesus of Suburbia† and Justin Bieber’s â€Å"Baby†. Most classic rock in the 50’s saw use of the twelve bar blues. Twelve bar blues is a chord progression, which most often follows the pattern of I I I I IV IV I I V V I I. With the end of the 60’s came a demise of classic rock and the emergence of new genres such as funk and disco.